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You know where your Stanley tumbler is located at all times, but do you know where your fire extinguisher is located in your home? Do you even own a fire extinguisher? Stanley 1913 branded fire extinguishers transforms an eyesore of a safety device that people tend to hide into a design feature wanted (and needed) in every home.
Context
After a Stanley cup went viral for surviving a car fire, millions turned a functional object into a cultural obsession. But there’s one object that still gets ignored, the fire extinguisher. Every home should have one, yet most people hide them or don’t buy them at all because they’re unappealing, industrial, and purely functional.
Insight
People proudly display what reflects their taste, and hide what doesn’t. This is why nobody buys extinguishers until it’s too late, but what if people actually wanted one?
Idea & Execution
Through collaborations, Stanley redesigns the fire extinguisher using its iconic style, transforming it into a functional design piece. This revolutionizes its perception and marketability, making the neglected safety item a desirable “hot commodity” consumers are actively influenced to purchase.
VIDEO CASE
