Home Depot faces a challenge with an aging customer base, primarily Gen X and Boomers, risking the loss of younger, diverse customers like Millennials and Gen Z. The Home Depot Hub aims to reconnect with younger audiences by transforming Home Depot into a cultural and digital-first brand by meeting them where they already consume content.
PROBLEM
Home Depot faces a challenge with an aging customer base, primarily Gen X and Boomers, risking the loss of younger, diverse consumers like Millennials and Gen Z.
SOLUTION
Reconnect with younger audiences by transforming Home Depot into a cultural and digital-first brand, meeting them where they already consume content.
CONTENT EXECUTION
Five content categories:
Renovation
DIY Projects
Tutorials & Skill Builders
Movies & Series
Kids & Family
Highlighted Shows:
Tool Time Tots – Educational DIY workshop series for kids and families.
Home of the Dead – Limited Halloween horror-comedy series.
VIDEO CASE
Team Members: Taylor Johnson, Luiza Nonato, Nelly Liang, & Stacey Pierre
