Some things age fine like wine...or vodka.
Almost 3 decades later and Sex and the City still remains culturally relevant from the quotes, the fashion, and of course the juicy moments shared over drinks.
On The Rocks, the premixed cocktail brand, is the contemporary bridge to sophistication, friendship, indulgence, and conversation.
To celebrate almost 30 years of cultural relevance On The Rocks releases limited edition Sex and the City inspired cocktails based on the leading ladies of Sex and the City.
ACTIVATION
Sarah Jessica Parker will host a mini live podcast series with popular female podcast hosts with millennial and gen z audiences:
Drew Afualo, Brittany Broski, Pour Minds
Discussion topics would include friendships, career, relationships, social media, etc.
OUT OF HOME
A column wrapped in a newspaper column
pink to represent a cosmopolitan
QR code with link to SATC x OTR collab
Photo-op
